First to mind.
First to find.
We build Fame and Fortune for B2B scale-ups. Senior thinking, AI-native. Two Outcomes. One System.
SEE HOW IT WORKS“You can make a wild duck tame, but you can never make a tame duck wild again.”
Thomas J. Watson Sr. — the man who dragged IBM into the computer age — made it his mantra. He knew that once you domesticate original thinkers by forcing them into rigid structures, the wildness is gone. You can’t get it back.
The same is true in B2B marketing. Billable hours reward slow. Junior teams learn on your budget. Opaque retainers remove accountability.
Boring B2B marketing isn’t just a creative problem. It’s also a structural one.We fixed both.
Read the full story on our About page.
HOW WE GROW BRANDS
Most agencies build Fame or Fortune. We run both as a continuous loop — where every cycle compounds on the last, and every piece of work makes the next one sharper.
paid for itself.
Dave Connor — our Senior Growth Strategist — spent years inside that machine, building and selling a digital agency to a global advertising network, co-founding a SaaS company backed by Enterprise Ireland as a High Potential Start-Up, and learning a harder lesson when a third venture failed.
Senior expertise only. No juniors learning on your account. We use AI for leverage, not substitution: it makes research, analysis and orchestration faster, while strategy, judgement, creativity and accountability stay with senior people. The model isn't a pitch. It's a position.
Relevant experience
Bank of Ireland MBNA Office of Government Procurement Enterprise Ireland Bord Bia
YOUR QUESTIONS, ANSWERED
There are two reasons most B2B scale-ups stay invisible. Buyers don’t think of them. Or buyers can’t find them. Most companies have both problems and one theory about which one matters more.
Fame is the first. Being first to mind. When your buyers have a problem you solve — and they will, eventually — your name should already be in their head. Not because they googled you that morning. Because you’ve been building the kind of presence that sticks: positioning that cuts through, content that travels, a point of view worth remembering.
Fortune is the second. Being first to find. When those same buyers start looking — in Google, in ChatGPT, in Perplexity — you need to be impossible to miss.
We build both. The Flyway is the system that connects them: a continuous loop of positioning, content, and AI visibility that builds compounding advantage over time.
Most engagements start with The Flyover — a diagnostic audit that maps your Fame and Fortune gaps before any budget is committed to fixing them.
Your buyers aren’t just using Google anymore.
When someone asks ChatGPT, Perplexity, or Gemini a question about your category, those tools don’t return a list of links. They return an answer. If your company isn’t in the answer, you don’t exist in that search.
This is GEO — Generative Engine Optimisation. The Duck Hunt is our monthly GEO programme. We map the questions your buyers are asking across AI search engines, measure how visible you are in the answers, and systematically close the gaps. Every month you get a Visibility Scorecard.
If your buyers are searching for what you do in ChatGPT and you’re not in the answer, someone else is getting that call. That’s the Fortune gap. We close it.
Senior practitioners. Every time.
No juniors learning on your account. No account managers playing telephone between you and the people thinking. The person you speak to in the first conversation is the person doing the work.
Most agencies rotate people. Every rotation resets the clock — your market context, your buyer language, your competitive position, all re-explained to someone who wasn’t there.
Continuity isn’t a quality-of-life benefit. It’s where the compounding happens.
Depends where you’re starting from and what you’re trying to build. We publish our ranges.
| Package | Price | What it is |
|---|---|---|
| The Flyover | €5,000–7,000 | Diagnostic audit. Where you're winning, where you're invisible, what to do about it. |
| The Formation | €7,000–10,000 | Positioning, messaging and voice, built on the AI visibility evidence from your Flyover. |
| The Flock | €5,000–7,000 | Creative and content toolkit. Content Blueprint, Channel Blueprint, content pillars, visual and video direction. |
| Migration + Duck Hunt | €5,500–9,000/mo | Content execution and AI visibility, run as one programme. |
| The Migration | €4,000–7,000/mo | Full content engine. LinkedIn, blog, email, video. Always-on. |
| The Duck Hunt | €2,000–3,000/mo | AI visibility. Monthly GEO programme. Visibility Scorecard every month. |
Most engagements start with a Flyover. It’s the fastest way to know whether the bigger investment makes sense — for both of us. Full detail is on the pricing page.
Start with a Flyover.
No commitment. Senior-only delivery. You’ll leave with a clear strategic action plan — whether you work with us or not.
Book a Flyover conversationIf that’s you, you’ve found your team.